In The News…Nike Hyperdunk

Ok, so I know that many of you saw (or thought you saw) Kobe jump over an Aston Martin on Sportscenter today. Some background on the clip is that it’s part of a Nike ad campaign to profile it’s new shoe called the Hyperdunk which goes on sale in July. It’s supposedly the world’s strongest and lightest basketball shoe ever; so in order to illustrate that point these “kicks” had to be Laker tested and Kobe approved. He’s supposed to wear them at the Olympics in Beijing this summer and I’m pretty sure in the NBA Playoffs as well. Go and cop a pair when they come out…I wouldn’t advise trying to jump over a DB7 though!



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